tiktok seo

TikTok is a search engine, especially for beauty and lifestyle discovery

More consumers are using TikTok to research products, discover brands, and get answers to specific questions. Gen Z and millennials increasingly use TikTok as a search engine for beauty advice, product recommendations, and problem-solving content.

Most established brands are missing this opportunity because they focus only on their own products rather than answering the questions their audience is actually asking. TikTok SEO isn't just about going viral. It's about strategic visibility for the search terms and topics your customers use to find solutions.

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What's Included

  • Long-tail keyword research to find specific queries people are searching

    TikTok search validation through platform search and video insights to verify content opportunities

    Mixed content strategy: Both branded (product-focused) and non-branded (educational) content

    Authority building approach: Strategic use of experts and educational partnerships when appropriate

  • 3-5 optimized scripts monthly with complete SEO briefs and filming guidance

    Algorithm optimization guidelines for maximum discoverability and engagement

    Posting strategy based on search behavior and trending opportunities

    Content format testing to identify what resonates most with your audience

  • Weekly performance analysis with algorithm insights and optimization recommendations

    Keyword research updates based on trending topics and seasonal opportunities

    Discovery metrics tracking: How people find your content through TikTok search

    Conversion monitoring: Bio clicks, profile engagement, and traffic to your website

  • Cross-platform strategy: Connecting TikTok optimization with your website SEO efforts

    Content repurposing: Leveraging TikTok insights for broader content marketing

    Search behavior analysis: Understanding how your audience searches across platforms

  • This service is currently in beta as we continue to refine the offering and understand performance. Because of that, this service is highly discounted as we continue to test with brands.

    Please note that we are only accepting clients for this service on a rolling basis. If you would like to be a part of it, please send us an email!

 Our Clients

Why should you think about TikTok SEO?

  • Growing Search Behavior

    TikTok is increasingly used as a search engine, especially for product research and advice.

  • Educational Content Fulfillment

    Users actively seek solutions and answers, creating high-intent engagement opportunities.

  • The Algorithm Rewards You

    TikTok's algorithm favors content that answers questions and keeps viewers engaged.

  • First Mover Advantage

    Most brands haven't optimized for TikTok search yet, creating significant opportunities for early adopters.

  • Multi-Platform Opportunity

    Take what we create for TikTok and also use it for Reels and Youtube Shorts to broaden reach and visibility.

Who Is This For?

Brands already on TikTok:
We love integrating into brands who are already playing on TikTok. We’re not here to replace your strategy, just add to it.

Brands who highly value educational content:
Today, the brands who build trust and authority are the ones who will win. Educational content plays a huge piece in that.

Brands who want to test if TikTok is for them:
You might be testing the channel to see if it’s worth your current resources. We’d love to plug in to help your efforts.

Pricing & Timeline

Currently in beta:

  • We’re testing and refining this service with select brands, so pricing is significantly lower as we find our groove and perfect our methodology.

  • You can expect pricing to be around $500/month

  • Limited Availability: We're currently only accepting 1-2 brands per quarter to ensure we can deliver exceptional results and gather meaningful insights.

  • Send us a note if you’d like to test TikTok SEO

Typical engagement:

~4-5 months so we can integrate your brand guidelines, research, launch, and test

Ready to Test TikTok??

We’re excited to launch this offering and test with some of our favorite brands. If you’d like to be a part of the beta, send us a note!

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Also available: Site and Competitor Audits | Site Migration Support & Management | TikTok SEO | Pinterest SEO