pinterest seo
Pinterest drives more referral traffic than X, Linkedin, and Reddit combined
Pinterest isn't just a social platform. It's a visual search engine where users actively look for products, solutions, and inspiration. With over 400 million monthly users, many in prime spending demographics, Pinterest represents a massive opportunity for brands that understand how to optimize for its unique search ecosystem.
Unlike other social platforms where content disappears quickly, pins continue driving traffic for months or years. Pinterest SEO is about positioning your brand where your customers are already searching, planning, and making purchase decisions.
What's Included
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Keyword Research for Pinterest: Understanding what your audience searches for and how Pinterest search differs from Google
SEO-Optimized Profile Setup: Keyword-rich bio, board names, and descriptions for maximum search visibility
Board Strategy Development: Strategic board creation and organization that aligns with search behavior
Rich Pins Implementation: Enhanced pins that show real-time information from your website
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Monthly Pin Creation: Up to 40 original, SEO-optimized pins designed for your brand and content
Content Sourcing & Repurposing: Strategic selection and optimization of your existing content for Pinterest
Custom Pin Descriptions: Keyword-optimized descriptions that drive discovery and clicks
Seasonal and Trending Analysis: Leveraging Pinterest's seasonal search patterns and trending topics
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Automated Pinning Strategy: Strategic scheduling using Tailwind for optimal reach and engagement
Pinterest Analytics Tracking: Monthly performance reports showing traffic, engagement, and conversion metrics
Search Performance Monitoring: Understanding how your pins perform for target search terms
Quarterly Strategy Reviews: Ongoing optimization based on performance data and algorithm updates
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Cross-Platform Strategy: Connecting Pinterest optimization with your broader SEO efforts
Traffic Conversion: Strategies to convert Pinterest discovery into website visitors and customers
Long-Term Authority Building: Establishing your brand as a trusted source in your niche on Pinterest
Our Clients
Why Pinterest SEO works
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High Purchase Intent
85% of Pinterest users have made a purchase based on brand content they saw on Pinterest.
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Long Content Lifespan
Pins continue to drive traffic for months or years, unlike other social platforms where content disappears quickly.
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Visual Discovery Advantage
Perfect for product-focused brands that can showcase their offerings visually.
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Search-Focused Platform
Users come to Pinterest with intent to discover, plan, and buy—not just browse socially.
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Less Saturated SEO Competition
Many brands haven't optimized for Pinterest search, creating opportunities for strategic brands.
some stats from our clients
67%
Increase in traffic within 6 months
$240k
Revenue generated YoY just through organic search (+70%)
4.58%
New conversion rate directly attributed to technical SEO work, up from 1.68%
Who Is This For?
Brands who already see referral traffic from Pinterest:
We’ve seen clients already have 10% of referral traffic from Pinterest without them even doing anything. Time to pump those numbers up.
Product-Based Brands:
If you are a product brand and already have gorgeous product imagery, Pinterest is absolutely for you.
Brands who want to invest in organic channels:
No ad budget needed here.
Pricing & Timeline
$1,250 per month
Typical engagement:
Minimum commitment of 6 months for meaningful search visibility and traffic results.
Ready to Build On Pinterest?
Pinterest SEO is the perfect way to expand your SEO program and get even more organic and referral traffic and revenue to your site.
Also available: Site and Competitor Audits | Site Migration Support & Management | TikTok SEO | Pinterest SEO