site migration support

Please god bring on an SEO if you're migrating your site

Migrations and redesigns are essential for growth, but they're also one of the fastest ways to accidentally destroy your search visibility and traffic. 

The difference between a migration that protects you and one that tanks your traffic comes down to proper SEO planning, execution, and monitoring. Our Site Migration Support & Management service ensures your redesign helps your search performance rather than destroying it.

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What's Included

  • Design-Only Changes (Same URLs):

    • Content optimization during redesign

    • Technical SEO improvements

    • Performance monitoring during transition

    • Minimal redirect requirements

    Design + URL Structure Changes:

    • Strategic redirect mapping for new URL patterns

    • Content consolidation and optimization

    • Navigation and internal linking updates

    • Enhanced monitoring and testing protocols

    Full Domain Changes:

    • Complete domain transfer strategy

    • Comprehensive redirect implementation

    • Authority signal preservation

    • Extended monitoring and recovery support

  • Current SEO Asset Inventory: Complete export and documentation of existing URLs, title tags, ranking pages, etc.

    Traffic Baseline Establishment: 12-month performance tracking to understand seasonal patterns and benchmark success

    Technical SEO Assessment: Identification of current technical strengths to preserve and issues to fix during migration

    Redirect Strategy Planning: Comprehensive mapping for URL changes and consolidations

  • Developer Coordination: Direct collaboration with your development team to implement SEO requirements

    Google Search Console Management: Proper indexing setup and monitoring during transition

    Real-Time Issue Resolution: Immediate response to crawling, indexing, or ranking issues during launch

    Performance Tracking: Daily monitoring of key metrics during critical transition period

  • 4-8 Weeks of Intensive Monitoring: Daily tracking of rankings, traffic, and technical performance

    Issue Identification and Resolution: Quick response to any migration-related problems

    Recovery Optimization: Strategic adjustments if any rankings or traffic are affected

    Success Reporting: Documentation of migration outcomes and recommendations

 Our Clients

Why migration support matters

  • Avoid Common Mistakes

    Most migration failures come from overlooking technical details that seem minor but have major SEO impact.

  • Minimize Downtime

    Professional monitoring means issues get caught and fixed immediately, not weeks later (or never).

  • Preserve Your Investment

    Years of SEO work can be undone in a single migration without proper planning.

  • Opportunity for Improvement

    A well-managed migration can actually improve your search performance, not just preserve it.

  • Peace of Mind

    We handle the technical complexities and protect your search rankings throughout the entire process. We want you to relax.

some stats from our clients

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67%

Increase in traffic within 6 months

$240k

Revenue generated YoY just through organic search for one client

4.58%

New conversion rate directly attributed to technical SEO work, up from 1.68%

If You Are:

Rebranding (especially if you are changing your name):
Brand name changes affect everything from URLs to content to authority signals. Proper planning is critical.

Redesigning and several pages are going away:
Page consolidations and eliminations require strategic redirect planning to preserve ranking value.

Changing the domain name:
 Moving from getwebsite.com to website.com *requires* comprehensive migration strategy.

Pricing & Timeline

Custom pricing based on migration complexity:

  • Design-Only Changes (lower complexity)

  • URL Structure Changes (medium complexity)

  • Domain Changes (highest complexity)

Typical engagement:

Pre-Migration Planning: 4 weeks before launch

Active Migration Support: During development and launch week

Post-Launch Monitoring: 4-8 weeks of intensive tracking

Total Engagement: Typically 6-10 weeks from start to completion

Ready to Migrate?

Migration management projects are perfect to ensure you keep your search equity and don’t lose your brand’s hard work.

Contact us for a custom proposal
Book a strategy call