site migration support
Please god bring on an SEO if you're migrating your site
Migrations and redesigns are essential for growth, but they're also one of the fastest ways to accidentally destroy your search visibility and traffic.
The difference between a migration that protects you and one that tanks your traffic comes down to proper SEO planning, execution, and monitoring. Our Site Migration Support & Management service ensures your redesign helps your search performance rather than destroying it.
What's Included
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Design-Only Changes (Same URLs):
Content optimization during redesign
Technical SEO improvements
Performance monitoring during transition
Minimal redirect requirements
Design + URL Structure Changes:
Strategic redirect mapping for new URL patterns
Content consolidation and optimization
Navigation and internal linking updates
Enhanced monitoring and testing protocols
Full Domain Changes:
Complete domain transfer strategy
Comprehensive redirect implementation
Authority signal preservation
Extended monitoring and recovery support
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Current SEO Asset Inventory: Complete export and documentation of existing URLs, title tags, ranking pages, etc.
Traffic Baseline Establishment: 12-month performance tracking to understand seasonal patterns and benchmark success
Technical SEO Assessment: Identification of current technical strengths to preserve and issues to fix during migration
Redirect Strategy Planning: Comprehensive mapping for URL changes and consolidations
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Developer Coordination: Direct collaboration with your development team to implement SEO requirements
Google Search Console Management: Proper indexing setup and monitoring during transition
Real-Time Issue Resolution: Immediate response to crawling, indexing, or ranking issues during launch
Performance Tracking: Daily monitoring of key metrics during critical transition period
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4-8 Weeks of Intensive Monitoring: Daily tracking of rankings, traffic, and technical performance
Issue Identification and Resolution: Quick response to any migration-related problems
Recovery Optimization: Strategic adjustments if any rankings or traffic are affected
Success Reporting: Documentation of migration outcomes and recommendations
Our Clients
Why migration support matters
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Avoid Common Mistakes
Most migration failures come from overlooking technical details that seem minor but have major SEO impact.
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Minimize Downtime
Professional monitoring means issues get caught and fixed immediately, not weeks later (or never).
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Preserve Your Investment
Years of SEO work can be undone in a single migration without proper planning.
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Opportunity for Improvement
A well-managed migration can actually improve your search performance, not just preserve it.
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Peace of Mind
We handle the technical complexities and protect your search rankings throughout the entire process. We want you to relax.
some stats from our clients
67%
Increase in traffic within 6 months
$240k
Revenue generated YoY just through organic search for one client
4.58%
New conversion rate directly attributed to technical SEO work, up from 1.68%
If You Are:
Rebranding (especially if you are changing your name):
Brand name changes affect everything from URLs to content to authority signals. Proper planning is critical.
Redesigning and several pages are going away:
Page consolidations and eliminations require strategic redirect planning to preserve ranking value.
Changing the domain name:
Moving from getwebsite.com to website.com *requires* comprehensive migration strategy.
Pricing & Timeline
Custom pricing based on migration complexity:
Design-Only Changes (lower complexity)
URL Structure Changes (medium complexity)
Domain Changes (highest complexity)
Typical engagement:
Pre-Migration Planning: 4 weeks before launch
Active Migration Support: During development and launch week
Post-Launch Monitoring: 4-8 weeks of intensive tracking
Total Engagement: Typically 6-10 weeks from start to completion
Ready to Migrate?
Migration management projects are perfect to ensure you keep your search equity and don’t lose your brand’s hard work.
Also available: Site and Competitor Audits | Site Migration Support & Management | TikTok SEO | Pinterest SEO