the organic collective

strategic SEO for innovative DTC & cpg brands

A collective of experts focused on SEO beyond the traditional search engine, including Google, Pinterest, and Youtube, with more channels coming soon.

 
 
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What we Offer

 

SEO

Audits

1-Hour SEO

Consults

SEO Sprints

 

why we’re different

 
 

We’re a collective of experts, not an agency

We think of ourselves more as a collective of experts instead of agency. Why? Because with us, we’re not taking your strategy and then passing it off to a junior analyst to do the work. You’re working with experts directly to ensure you’re getting quality insights and recommendations for your search strategy. 

We go beyond traditional SEO 

We’re a completely SEO-focused group that centers on SEO beyond the traditional search engine. We of course focus on Google, but we’ve expanded to Pinterest and Youtube as well, with our sights set on Amazon and TikTok in 2023.

 
 
 

We’re about a whole strategy, not “optimize meta descriptions”

We cannot tell you how many times we’ve talked to potential clients and they’ve told us their current agency is giving them monthly recommendations like, “update alt tags” and “update missing meta descriptions”. Those can be important, but they’re not a strategy and they’re not going to lead to growth.

We’re a partner and a resource to our brands

We like to say that we have a freelancer feel with agency resources. Have a question about how SEO content can fit in with retention? Or how SEO should fit in with new launch processes? We got you covered and are here to help.

 
 
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 Our Clients

 

what they’re saying

 
 
Grace and I worked closely together in 2021 when we realized that one of our main keywords had been declining for several months and that organic traffic overall had not rebounded like we wanted it to since the beginning of the pandemic.

After doing the competitor audit with Grace, we saw some huge opportunities for both new transactional pages and blog content to regain that traffic. We worked with her in the months after to identify new pages, optimize existing collections and product pages, and renew some existing blog content we had on the site. When we officially relaunched our site with the new content and fixes in December, we saw our organic traffic double MoM (+119% in clicks and +100% in impressions).
— Emily Rowe, Head of Analytics & Insights at Birdy Grey
There were so many easy wins she just knocked out, and then she really set up our foundational structure…It was great that Grace had worked for other direct to consumer brands at various stages. She had worked on two brands that we very much admired. In that regard, she came to us with a ton of credibility. We knew she had done this before, and we knew she had done it well.
— Miriam Williams and Tara Elwell, cofounders of Superkin
 
 
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kickstart your SEO

Has your brand wanted to tie SEO into its current marketing efforts for a while but didn’t have the resources or time to dedicate to it? Or maybe you have worked with agencies in the past and they really haven’t done much to help. OR you’ve relied heavily on paid media dollars for most of your marketing and it’s time to put more focus on organic channels to alleviate higher CACs and CPCs. Then you’ve come to the right place.

Over the years, we’e created a few different packages that would work best for brands based on the needs we’ve consistently seen come up in our work. This way we can have structured deliverables to drive growth while also leaving enough flexibility to tackle any issues that are unique to your brand and customer journey.

Now, let’s get you in front of the right people and start growing that traffic.

 

Interested in working together?